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Post-social media
It's time to rethink what the feed is for.
 • Rachel Karten
Does your boss have AI brain?
Marketers are dealing with leadership who run memes through Claude, use pet names for chatbots, and outsource their gut instincts.
 • Rachel Karten
CMO of FIGS: “Social is where our brand breathes”
I talk to Bené Eaton, CMO of scrubs brand FIGS, about designing a tux for Noah Wyle, why the brand has an in-house film team, and the unexpected…
 • Rachel Karten
Mister Rogers marketing
As feeds get more hostile, users will crave kind content.
 • Rachel Karten
Does your brand have a carousel strategy?
A comprehensive guide to the swipeable post type.
 • Rachel Karten
The Link in Bio Running List of Post Ideas
Introducing the Link in Bio Running List of Post Ideas!
 • Rachel Karten
Brand Social Trend Report: Q2 2025
Empathetic marketing, Artisanal Reality, films on feed, spectacle content vs sponsored content, and more.
 • Rachel Karten
Brand Social Trend Report: Q1 2026
Delayed virality, create mode, TikTok slow down, "drop everything" campaigns, and more.
 • Rachel Karten
Legacy Media Companies Need a New Social Playbook
Plus five post format ideas, how brands reacted to election results, and more.
 • Rachel Karten
How to Move From Social Marketing to Brand Marketing
I chat with Riley Nelson—who has worked at Glossier, Ghia, rhode, and VUUM—about brand marketing.
 • Rachel Karten
Here Come the Brands
Why Tory Burch, The RealReal, Saie, and more are posting on Substack.
 • Rachel Karten
Focus your feed
A follow-up to my "Post-Social Media" essay.
 • Rachel Karten
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