Hi everyone! Hope you all had a lovely weekend. I made Clare de Boer’s soupy summer orzo on Sunday night and it was perfect. I’ve talked about this before, but it’s fun to see how many people are making recipes from newsletters and TikToks these days. Have you seen everyone making this cucumber recipe right now? Even brands are getting in on the “trend”.
Let’s get into today’s newsletter. I’ll be covering:
Five post formats to try this week
Brand accounts are becoming fan accounts
Why does Instagram keep making changes that nobody asked for?
Good VO is helping animals get adopted at this local shelter
Brands are hiring this creator to curate their flat lays (featuring a mini interview!)
12 social media links, tips, and ideas. Like the TikTok stat I’ll be reporting on now, the confusing brand sub-account that just launched, and more.