What does a Head of Brand Narrative do?

I talked to Sara Singh, Head of Global Brand Narrative at Taco Bell, about the role.

Good morning. Over 2,000 of you have signed up for the private call I am hosting with Instagram on October 28th. I’ve spent this week prepping my questions for VP of Product Tessa Lyons. We’ll get into new features, algorithm mechanics, and tactical advice for posting right now.