Anyone who wants a career long-term in marketing and thinks they don't need to pay attention to social media marketing anymore is going to end up having a short-term career in marketing.
THIS WAS SUCH A GREAT CONVO I felt like I was in the room with both of you! As someone who pivoted from hotel operations to brand marketing - the most underrated thing is understanding where your coworkers from other departments are coming from. Understanding how everyone is looking at the brand from different angles and being brave to have the tough conversations. I love loved Rileys point on slow burn when it comes to really building a strong brand so many great pieces in here and such great questions✨🧡
As someone in the process of stepping toward a Brand Marketing role, I absolutely loved this interview! Honestly, I took so many notes in the margins of my to-do list. I come from a PR, social media, growth marketing, and most recently content marketing background, but with brand marketing I feel like I'm finally finding my calling and Riley's perspective really cemented that for me!
So glad to have found your account. I’m looking to connect with more marketing folks. I write about brand and culture and how they intersect and I think you’d like my work. Give it a read! Also subbed.
I LOVED this post and so glad I came across it. I especially loved the part about if you are working for a brand you need be making it a breathing living personality. It just clicked and made sense!
such a great read! I bounced from organic social to paid social marketing & now I’m trying to get into brand. with a background in graphic communication & love for design I really want to get more involved with brand storytelling, not just paying attention to paid ad performance. this post gave me a lot to think about!
Anyone who wants a career long-term in marketing and thinks they don't need to pay attention to social media marketing anymore is going to end up having a short-term career in marketing.
loved this, specifically the pov that the best marketers are curators!
great interview and breakdown of the nuances between the two roles.
I'm really happy that people are writing about this, as someone who has made the transition myself (and written my own guide) - I went from community management to heading strategy at a brand studio. https://nikitawalia.substack.com/p/how-i-went-from-the-social-media
wait i love this!! it's a transition that makes a lot of sense. thanks so much for sharing!
Branding is everything. And most importantly, YOU'RE the brand in everything you do.
Your character, reputation, actions, and flaws = your brand.
Of course! Happy to see you platform this!!
Love this so much, thank you for sharing 🧡
THIS WAS SUCH A GREAT CONVO I felt like I was in the room with both of you! As someone who pivoted from hotel operations to brand marketing - the most underrated thing is understanding where your coworkers from other departments are coming from. Understanding how everyone is looking at the brand from different angles and being brave to have the tough conversations. I love loved Rileys point on slow burn when it comes to really building a strong brand so many great pieces in here and such great questions✨🧡
ah i am so glad you enjoyed!
Always comes back to brand - all areas in moderation!
As someone in the process of stepping toward a Brand Marketing role, I absolutely loved this interview! Honestly, I took so many notes in the margins of my to-do list. I come from a PR, social media, growth marketing, and most recently content marketing background, but with brand marketing I feel like I'm finally finding my calling and Riley's perspective really cemented that for me!
Great piece, keep it up, Rachel
Great interview! I totally enjoyed this
So glad to have found your account. I’m looking to connect with more marketing folks. I write about brand and culture and how they intersect and I think you’d like my work. Give it a read! Also subbed.
I LOVED this post and so glad I came across it. I especially loved the part about if you are working for a brand you need be making it a breathing living personality. It just clicked and made sense!
This was super interesting to read and, as someone who's still a bit lost career-wise, I found it really inspiring! Thank you for sharing <3
Ah so glad you enjoyed it!
such a great read! I bounced from organic social to paid social marketing & now I’m trying to get into brand. with a background in graphic communication & love for design I really want to get more involved with brand storytelling, not just paying attention to paid ad performance. this post gave me a lot to think about!
This was excellent, thanks for sharing
Loved this conversation! I just talked to Jess Egged who was the director of brand at ghia as well and bravo sierra yesterday! https://open.substack.com/pub/zoyavirani/p/no-26-a-conversation-with-jess-eggert?r=1z6gbx&utm_medium=ios
Ah love it!!