Link in Bio

Link in Bio

How to pilot a social series

Why NowThis posts eight episodes to see if a show is working. Plus the restaurant that got 25M views this year, five post formats to try, and more.

Rachel Karten's avatar
Rachel Karten
Sep 22, 2026
∙ Paid

Good morning! I’ve been consulting with the Google Brand Studio team and last week we co-hosted a very fun dinner together. It was a meeting of creative minds from places like the NFL, Merit, David Zwirner, HBO, Good World Creative, Airbnb, CAA, and more. Writing a newsletter can be a very lonely job, so being in a room filled with so many brilliant marketing leaders was the best. The next one will be in San Francisco. If there’s someone you think should be there, shoot me a note.

Photography by Tommy Ton

Here’s what’s inside today’s newsletter:

  • Why NowThis gives themselves eight episodes to pilot a social series

  • How an NYC diner got 20M views in six months

  • Five post formats to try this week

  • The quote I can’t stop thinking about from Topicals’ marketing playbook webinar

  • A resource with over 100K public domain video clips

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