Hi! Happy April Fools Day—a holiday that I’m fairly certain only brands care about. I think Yahoo making their touch grass keyboard real is smart, Dunkin going anti-prank is clever, and Olipop teasing ranch-flavored soda is revolting. Last year I reported on brands posting their April Fools jokes as early as mid-March, so I’m just glad everyone tightened things up this year and didn’t try to turn the holiday into an entire month again.
Here’s what’s in today’s newsletter:
The new visual hierarchy of social videos
Five post formats to try this week
The TikTok video that led to 5,000 app signups
“Milestone marketing” and pregnancy announcement sponsored posts
Taco Bell’s IRL conference brought in big social views
A very bleak ad
120+ social post ideas