Link in Bio

Link in Bio

I saw the future of social media this week

It didn’t look good.

Rachel Karten's avatar
Rachel Karten
Sep 29, 2026
∙ Paid

Good morning. On Saturday I ate pancakes and went straight to the 10 a.m. west coast premiere of Alex Gibney’s new documentary Musk. Its runtime is 3 hours and 55 minutes. While there aren’t too many new revelations inside, the way interviews are pieced together makes for a very entertaining watch. I recommend seeing it in theaters for the collective groans, laughs, and even a few yells.

Here’s what’s in today’s newsletter:

  • Why I’m worried for the future of social media

  • An interview with the duo behind Blind Spot

  • How to use social media for advocacy work

  • Four post formats to try this week

  • I talked to Ramp about their Broadway musical

  • The beverage brand launching an ad agency?

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