Hi! I had the best time live reacting to Super Bowl ads in the Link in Bio Discord with so many of you on Sunday. We all enjoyed the Lilo & Stitch ad, Rocket’s commercial into stadium moment, and Nike’s “You Can’t Win. So Win.” spot narrated by Doechii. Notably none of these brands made any sort of big teaser splash ahead of the game, which begs the question: do we really need commercials for commercials?
Today I’ll be covering:
Five post formats to try
The trap of “and then” stories
Should your brand engage with competitors?
My favorite paid social resource
Tapping into cultural trends in brand-safe ways
The artist I’m predicting J.Crew will work with next