Good morning from rainy Los Angeles. I spent the weekend watching Oblivion’s TikTok videos, a Staples employee who documents everything the store offers. One of her most viral videos shows how to make a mug. I did some quick math and she has accumulated more TikTok views last month than the official Staples account got in all of 2025. By a lot. A comment with 72K likes reads, “As far as I’m concerned this is the President and CEO of Staples.” The brand has been outwardly supportive of her making content, and I hope it stays that way.
A quick heads up that I recently updated the Link in Bio Running List of Post Ideas. It now has over 150 formats for your brand to try. A resource I return to over and over again!
Here’s what’s in today’s newsletter:
The charts, graphs, and stats guiding my 2026 social strategy
I talked to the Heated Rivalry fan editor who HBO just hired
Five post ideas to try this week
The camera app used in Apple’s “Shot on iPhone” videos
Access to the Link in Bio Discord (“An essential place to be for anyone managing social media”)