Hi from New York! I can’t wait to see some of you at tonight’s happy hour. It filled up very quickly but I hope to host more in-person events this year.
In today’s newsletter, you’ll get early access to a stat from Link in Bio’s Very Online Survey. You can expect the full report from Mitch and I in the coming weeks but we couldn’t help but share one data point from it: the daily average screen time of people who work in social media. Take a guess at what you think it is and then scroll to find out the answer.
Here’s what else I’ll be covering:
The important role of familiarity in good brand social
A small business account that I love
Three post formats to try this week
Why so many brands are using this very specific text color in videos
Inside FIGS’ Nurses Week campaign (featuring a mini interview!)
The NBA creator that lots of brands are partnering with right now