thanks for such a great interview, rachel!! excited to keep building away's social presence and give our viewers something to talk about (and hopefully participate in!)
Away positioning themselves as a more train / Amtrak friendly brand is pretty smart; going towards trains feels like it understands a younger, city-dwelling audience that would rather Amtrak train their way to vacations, and is an audience that other luggage companies don't pay as much attention to
thanks for such a great interview, rachel!! excited to keep building away's social presence and give our viewers something to talk about (and hopefully participate in!)
thanks again for chatting with me!!
OF COURSE the leader behind @actuallyaway is Cayla from NBA R&D!!
I am very, VERY excited about the brand direction she takes Away towards. Everything feels so fresh, genuine, and actually fun without overly trying!
yes!!!
so kind, thank you so much!!
Absolutely!! Your work is awesome. Can't wait to see more
@actuallyaway is genius
it's really fun!
Cayla is a freaking star!!!!
she really is
Away positioning themselves as a more train / Amtrak friendly brand is pretty smart; going towards trains feels like it understands a younger, city-dwelling audience that would rather Amtrak train their way to vacations, and is an audience that other luggage companies don't pay as much attention to
Tick, tick, tick
Away is repackaging brand marketing as entertainment. Nothing says content innovation like smarter wrapping.