Super interesting and such a fun and detailed read. I wonder if the ‘help in 6 minutes = more likely to buy’ thing applies to AI customer service bots which of course ‘help’ instantly? My feeling says no (mostly because I personally find them rage-inducing)!
Tiniest of tiny tiny tiny notes for Matthew and I hope neither of you minds me saying this, but ‘infamous’ means it’s famous for a bad reason and I spent a while in the middle being a bit confused about Matthew’s feelings re:the North Face video because of that. Otherwise, great read!
Super interesting and such a fun and detailed read. I wonder if the ‘help in 6 minutes = more likely to buy’ thing applies to AI customer service bots which of course ‘help’ instantly? My feeling says no (mostly because I personally find them rage-inducing)!
Tiniest of tiny tiny tiny notes for Matthew and I hope neither of you minds me saying this, but ‘infamous’ means it’s famous for a bad reason and I spent a while in the middle being a bit confused about Matthew’s feelings re:the North Face video because of that. Otherwise, great read!
I love this and feel like brand hero’s are what great restaurants do all the time. True personalized hospitality will always stand out!
yes!!!
Great comparison! So true!
Its kinda baffling how very few brands understand this.
Super interesting and such a fun and detailed read. I wonder if the ‘help in 6 minutes = more likely to buy’ thing applies to AI customer service bots which of course ‘help’ instantly? My feeling says no (mostly because I personally find them rage-inducing)!
Tiniest of tiny tiny tiny notes for Matthew and I hope neither of you minds me saying this, but ‘infamous’ means it’s famous for a bad reason and I spent a while in the middle being a bit confused about Matthew’s feelings re:the North Face video because of that. Otherwise, great read!
just reading this now but 100% love notes, big AND small so thank you Amy!
Super interesting and such a fun and detailed read. I wonder if the ‘help in 6 minutes = more likely to buy’ thing applies to AI customer service bots which of course ‘help’ instantly? My feeling says no (mostly because I personally find them rage-inducing)!
Tiniest of tiny tiny tiny notes for Matthew and I hope neither of you minds me saying this, but ‘infamous’ means it’s famous for a bad reason and I spent a while in the middle being a bit confused about Matthew’s feelings re:the North Face video because of that. Otherwise, great read!
Such a good read 🤩