I recently highlighted Loewe’s TikTok channel to my social media team as a source of inspiration because I noticed exactly what makes Lukas’ work so unique: he has brought a brand with a traditional heritage into the here and now. Your article is packed with powerful insights, and I took away a great deal from it. Thank you very much ✨💅🏻
it makes it so you can set down your phone and it just plays through your fyp instead of manually swiping. allows him to watch more passively than actively scrolling.
I really enjoyed this interview and I totally agree, storytelling doesnt need to be that expensive, as long as the brands remember to follow heritage first while leaning toward relatability. Thank you for your effort this was awesome. I would love for you to read one of my articles too, it will mean alot to get some pointers from you 💜
Totally agree on the live art! I represent a similar creator (Kevin Zych) and we’ve been doing a good amount of similar brand collabs recently
ooh! fun!
So interesting to hear about what fashion brands see as a challenge and barrier in the social marketing age! Really insightful read
I recently highlighted Loewe’s TikTok channel to my social media team as a source of inspiration because I noticed exactly what makes Lukas’ work so unique: he has brought a brand with a traditional heritage into the here and now. Your article is packed with powerful insights, and I took away a great deal from it. Thank you very much ✨💅🏻
Great interview and even better Phoebe Philo shoes 👀
good eye 👀
Kudos to Lucas for the stamina it takes to get these ideas live!
yes! stamina is the perfect word to use!
I’m trying to understand what that “auto-scroll feature of TikTok” is and how that can feed a strategy. Anyone understood better than me?
it makes it so you can set down your phone and it just plays through your fyp instead of manually swiping. allows him to watch more passively than actively scrolling.
I really enjoyed this interview and I totally agree, storytelling doesnt need to be that expensive, as long as the brands remember to follow heritage first while leaning toward relatability. Thank you for your effort this was awesome. I would love for you to read one of my articles too, it will mean alot to get some pointers from you 💜