I wrote an essay this week about how billboards…their physicality and creativity are peak LA culture along with entertainment marketing. They’re fun to talk about and are probably the last piece of marketing that takes us away from our screens. I loved what they did with this Obsession OOH.
The real win here is that the marketing became part of the entertainment. When people are discussing, remixing, and creating content around a film, every fan becomes a distribution channel. That's difficult to manufacture and powerful when it happens organically.
Excellent article. Its an excellent marketing campaign but I would argue the film was so good it did much heavy lifting
I wrote an essay this week about how billboards…their physicality and creativity are peak LA culture along with entertainment marketing. They’re fun to talk about and are probably the last piece of marketing that takes us away from our screens. I loved what they did with this Obsession OOH.
yes!
The real win here is that the marketing became part of the entertainment. When people are discussing, remixing, and creating content around a film, every fan becomes a distribution channel. That's difficult to manufacture and powerful when it happens organically.
Great article. By any chance do you know the agency behind all these meme camp of obsession