The hardest sell to clients is 'trust the mystery.' Everyone wants to over-explain the product. The brands that resist that instinct are the ones people actually talk about.
I feel like Taylor Swift really mastered this with her audience (and many pop stars, honestly!) Giving their fans games to play, basically, and understanding how much engagement it created and what a larger wave it would start.
Talk to Berghain
lol
The hardest sell to clients is 'trust the mystery.' Everyone wants to over-explain the product. The brands that resist that instinct are the ones people actually talk about.
Love this
Mystery is the best marketing. 🎯
🙂↕️🙂↕️🙂↕️
I feel like Taylor Swift really mastered this with her audience (and many pop stars, honestly!) Giving their fans games to play, basically, and understanding how much engagement it created and what a larger wave it would start.
yes! can’t believe i didn’t include her lol
Subway on the train. https://www.instagram.com/reel/DX03Wb0ueRX/?igsh=MXN2NGszdjBqb2V5MQ==