this is the BEST marketing strategy breakdown I have seen. 1000000%%%% that said - i do think storytelling is still relevant though, just has to be relevant even when experienced in a nonlinear fashion. the term 'on-ramp' is just brilliant and will stay with me!
I really like this! I need to come back and read it again - and I will be forwarding on too! I'm curious what the budget was to drive the new Home account from 0 to 15k in 5 days. It looks like they had viral content obviously but was there paid pushed there too?
this is the BEST marketing strategy breakdown I have seen. 1000000%%%% that said - i do think storytelling is still relevant though, just has to be relevant even when experienced in a nonlinear fashion. the term 'on-ramp' is just brilliant and will stay with me!
1000 percent agree! story is still so important, how you reach people and bring them has changed imo.
I really like this! I need to come back and read it again - and I will be forwarding on too! I'm curious what the budget was to drive the new Home account from 0 to 15k in 5 days. It looks like they had viral content obviously but was there paid pushed there too?
So smart!
so good! loved the examples and appreciate them linked through the article
Really good. Never thought of campaigns this way before.
glad you enjoyed!!
Great post and insights
So so good!
Do you think if shadow context should be organic or buy/trigger comsumer’s reaction also works effectively