I’m a social media consultant based in Los Angeles. My newsletter Link in Bio is the primary trade publication for social media teams across industries. It’s been described as “every social media manager’s favorite newsletter.” Link in Bio has over 100K subscribers and has been featured in Wall Street Journal, Grub Street, Slate, CNBC, The Colin and Samir Show, and more.
I have consulted on strategies for Google, CAVA, West Elm, and more. I also speak with companies, hosting intimate working sessions with brands like YouTube, Penguin Random House, Uber, and Blumhouse. I previously led the social media team at Bon Appétit, where our team won a Webby Award and a prestigious National Magazine Award.
Want to work with me? Shoot an email over to rachelkartengroup@caa.com.
Link in Bio is anchored by free weekly interviews with the people who actually press post. We’ve heard from the people behind social strategies at brands like The New York Times, NASA, Chili’s, and MERIT.
In addition to these interviews, paying subscribers get a weekly strategy send—a jam-packed newsletter with ideas on what to post, short essays on trends I’m noticing, and lots of tips for navigating this world of brand social. Here’s one of my favorites.
I also send quarterly trend reports to paid subscribers. They are like getting early access to what everyone will be talking about in six months. Here’s a recent one.
Most exciting, all paying subscribers will get an invitation to the Link in Bio Discord! This is a place for social professionals to meet, bounce ideas off one another, chat with newsletter interviewees, get feedback in real time, and more. I’m in there every day—sharing posts I love and answering questions.
Pricing
FREE
Weekly interview
PAYING
$8 per month or $80 per year
Weekly interview
Weekly strategy series
Five post formats to try every week
Quarterly trend report
Link in Bio Discord invite
THE C-SUITE
$150 per year
Everything PAYING gets but your company is paying.
Expense the newsletter
I want to note that this newsletter is an educational resource and can likely be expensed through your company. I have even written a handy template for you to use when asking! If you are going to expense this through your company, please consider paying annually.
Job board
The Link in Bio Job Board has best social media jobs, all in one place. Those looking for roles, can easily search jobs. Those hiring for roles, can post jobs.
Want to work with Link in Bio?
Please reach out to rachelkartengroup@caa.com for all partnership inquiries.
