Archive - Link in Bio

32 social media hot takes

Very strong opinions on the LinkedIn algorithm, evergreen content, approval processes, and more.

Sep 1 • Rachel Karten

August 2026

Can a brand have taste?

I talked to cyberethnographer Ruby Justice Thelot about embracing social media failure, breaking free from algorithmic capture, and more.

Aug 27 • Rachel Karten

The content packaging framework I use

How to make any message land on social media.

Aug 25 • Rachel Karten

Away just launched @actuallyaway

I talked to the luggage brand about why they are moving from posting to programming.

Aug 20 • Rachel Karten

Chanty Beluga wants a brand deal with Drano

I talked to the viral star about sponsored posts, marketing advice, and more.

Aug 18 • Rachel Karten

SportsCenter for the creator economy

The duo behind ScreenTime wears three-piece suits to analyze your favorite influencers.

Aug 13 • Rachel Karten

How much does a social show cost?

A tactical guide to serialized content.

Aug 11 • Rachel Karten

Views are a byproduct of participation

I talked to Anthony Po and Talia Schulhof, co-founders of the marketing agency Pufferfish, about creating content that spreads online.

Aug 6 • Rachel Karten

Do you have a Trial Reels strategy?

A non-gimmicky guide to Instagram's content testing tool.

Aug 4 • Rachel Karten

July 2026

That storytime TikTok is probably an ad

"UGC creators" are posting fake skits about bad bosses and toxic mother-in-laws to sell products. Consumers are falling for it.

Jul 30 • Rachel Karten

This creator account is run by a media company

Plus Spotify's clever use of data storytelling on social, I asked Denny's about their NVIDIA tweet, and four post formats to try this week.

Jul 28 • Rachel Karten

Consumers are influencers too

Why one brand built a campaign that's a "documentary of elevating the guest experience."

Jul 23 • Rachel Karten

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