Archive - Link in Bio

You’re invited to a call with Instagram

A conversation with Instagram's VP of Product about the future of entertainment on the platform.

Oct 15 • Rachel Karten

Remix your social media hits

A non-gimmicky guide to recycling content.

Oct 13 • Rachel Karten

Is your social strategy memorable?

I talked to Dana Mosa-Basha, Director of Marketing for Shinola, about playing the long game.

Oct 8 • Rachel Karten

Brand Social Trend Report: Q3 2026

The KPI of the moment, surface area campaigns, dark organic posts, “Black Mirror is a documentary”, and more.

Oct 6 • Rachel Karten

Delta’s kindness KPI

I talked to Jaz Daley, Social Media Community Specialist at Delta Air Lines, about making dreams come true in the comment section.

Oct 1 • Rachel Karten

September 2026

I saw the future of social media this week

It didn’t look good.

Sep 29 • Rachel Karten

What to do when your social strategy stalls

Three steps for jump-starting a quiet brand account.

Sep 24 • Rachel Karten

How to pilot a social series

Why NowThis posts eight episodes to see if a show is working. Plus the restaurant that got 25M views this year, five post formats to try, and more.

Sep 22 • Rachel Karten

IKEA has a team just for reactive posts

I talked to Elissa Wardrop, Global Social Media Specialist at IKEA, about the brand’s Responsive Project Team and the infrastructure it takes to move…

Sep 17 • Rachel Karten

Creators as creatives

What brands can learn from Ken Eurich’s sponsored post for Columbia Sportswear.

Sep 15 • Rachel Karten

The Link in Bio Job Fair

Hire for your next role or find your next job in today’s comment section.

Sep 10 • Rachel Karten

32 social media hot takes

Very strong opinions on the LinkedIn algorithm, evergreen content, approval processes, and more.

Sep 1 • Rachel Karten

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