Archive - Link in Bio

My favorite World Cup social moment

I talked to Norwegian Air about their viral logo bet with British Airways.

Jul 16 • Rachel Karten

Brand Social Trend Report: Q2 2026

Rethinking TikTok, social AEO confusion, brand-made microdramas, Train Dog, "Kalshi Hell", Instagram's engagement incentives, and more.

Jul 14 • Rachel Karten

Have brands lost the plot in comment sections?

Link in Bio contributor Matthew Stasoff helps us answer the question with his community management matrix.

Jul 9 • Rachel Karten

Your carousels need hooks too

Nude Project on their carousel strategy, the new TikTok feature I am excited about, three post formats to try this week, and more.

Jul 7 • Rachel Karten

June 2026

The best part of Cannes Lions is in a basement

Some thoughts on my first time at the world's largest advertising and marketing conference.

Jun 26 • Rachel Karten

27 social media tips, submitted by you

Plus a dispatch from Cannes, LinkedIn collab posts, three post formats to try this week, and more.

Jun 23 • Rachel Karten

44% of social marketers feel like their boss doesn’t understand social media

Results from the Very Online Survey are here.

Jun 18 • Rachel Karten

Short-form horizontal video?

I have a theory about why Instagram is feeling less...vertical.

Jun 16 • Rachel Karten

He led Loewe's TikTok strategy

I talked to Lucas Yiu, content creative consultant, about the state of social media in luxury fashion.

Jun 11 • Rachel Karten

What role should be your first social media hire?

Plus four formats to try this week, inside HubSpot's campaign with Kyle Cooke, and more.

Jun 9 • Rachel Karten

Inside the marketing strategy for 'Obsession'

Jason Cassidy, vice chairman of Focus Features, on eventizing the theater experience, letting fans take ownership, and more.

Jun 4 • Rachel Karten

How to get started on YouTube

Plus why MERIT launched a Substack, the type of creator more brands should partner with, and more.

Jun 2 • Rachel Karten

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